Success to me is when I help my clients attain their real estate goals. It makes me feel very fortunate every time a client says I did a good job at the end of a transaction.
When people move, they are transitioning to a new passage in their lives. Buying and selling a home is not something you would trust to just anyone. I feel very honored when people put their confidence in me and are assured I am looking out for their best interests.
Growing up in Los Angeles, I always enjoyed going to open houses comparing one property’s value over another. I never dreamed something that started as a hobby could ever translate into a rewarding career. I feel fortunate to be successful in an industry I love and believe in.
Years ago, in the beginning of my real estate career, I got a listing in a tightly knit Westside neighborhood. Gradually, every new home that went on the market in that neighborhood was listed with me. My Branch Manager asked me how I was marketing the area to get the listings. I told him when I was going on listing presentations, people always mentioned they got my name through a satisfied neighbor who had just sold their house. To me, referrals are ultimate compliment.
It is important to really empathize with what people are going through. Before I got into real estate and it was time to sell my townhouse, I interviewed a Realtor that sent me a direct mailer. She didn’t ask me anything regarding what my plans or needs were. She seemed to have a speech memorized and made me feel like I was just a number. Now that I am in real estate, I always listen closely to what my clients say and ask several questions to best understand what their needs are. Then, I can put 150% into the marketing, advertising and negotiating necessary to get the property sold to the specifications identified by my clients.
Many times, a buyer approaches me saying they can’t find the property they’re looking for on the Internet or through open houses. I love those types of challenges. I find out what their criteria is and extensively comb the neighborhood. Many of the best properties are ones not yet listed. If buyers are utilizing Realtors who are just waiting for new listings to appear on the Multiple Listing Service, they never find the best listings. I always have several pocket listings. These are properties with owners open to the idea of selling to the right buyer. The real value I bring is by uncovering the hidden opportunities.
Some of my clients include seniors. I have compiled information pertaining to seniors that can specifically benefit them. For example, I explain how people over 65 can apply their original Proposition 13 taxes on a home they have lived in for years to a new property.
First time home buyers are another group I specialize in. Many people put off buying a home strictly because of the learning curve and intimidation factor. I explain the buying process in a clear manner and only recommend proven lending sources. My access to trusted, financial professionals helps first time buyers get the best interest rates based on assets, income and credit. I also pinpoint neighborhoods that are still affordable with good value.
Past positions as a Regional Manager for a Housewares & Home Interiors Company and as an Advertising Executive bring additional assets to how I work in Real Estate. I bring to the table extensive knowledge on how to get a house ready for sale that can be very useful. My experience in advertising gives me an edge on how to best market a property to reach the best, most qualified buyers.
Buying a home is an important time in a person’s life. I am privileged to help make the process become a reality.